Password protected: Building a Digital Community App

Amazon Global Communities organization goal is to drive engagement, advocacy, and program adoption among strategic partners part of Amazon’s supply chain through development of a community app, accessible via web and mobile, to connect partners with each other and with Amazon.

The initial instance of the app was built using a 3rd party platform. However, as AGC looked to scale to more partners, the restrictions of using a 3rd party hindered efforts to offer customers a true community experience. As lead designer for AGC, I created the vision for AGC’s next generation, 1st party app that launched and saw success metrics surpass performance of the previous experience.