Password protected: Rethinking Property Content Hierarchy

After migrating Expedia’s lodging product to a new PWA platform and new design system, more teams began testing features and content without a full understanding of where those features and content should go. Tests were beginning to feel silo’d and were not taking into account the impact each of these tests had on the full view. We realized we lacked a source of truth for content hierarchy. I partnered with a lodging content strategist to put together a team to create this source of truth for our property details view.

Results

Introduced navigation, resulting in increased engagement with every module on the page and increased funnel progression through booking confirmation

Initiated full code refactor of property content, unlocking the ability to link users to specific, relevant content

Established content hierarchy, making it easier for teams to understand where to place new features based on the job to be done of each section of the page